Within the Chief Data Office, Digital Lab is the design and delivery arm for digital products and services that drive data-led decisions that benefit our customers and communities. It unlocks the value of data investments by:
- Transforming data into intelligence
- Establishing standards, resilience and scalability in solutions
- Improving user experience and customer journeys

It has focused on:
- Aligning delivery to National Highways priorities and Connecting the Country vision, within the context of the Chief Data Office Information Vision & Strategy
- Deploying a consistent best practice product lifecycle across all teams that drives change, adoption, value, transparency, and compliance.
- Growing new capability that improves impact, e.g. in AI (LLM, computer vision, ethics), ML Ops, data standards and APIs
- Leading data-led insights and innovation through to the mobility eco-system to our customers. Building and maintaining strategic partnerships that transition National Highways to a B2B2C customer service provider

These are currently managed through three practice areas:
- Geo Spatial & Digital Twin
- Data Science & Engineering
- Digital Partnerships & Go-To-Market

There is also a fourth, cross-team activity of Practice Management, that focusses on improving the direction, ways of working and collaboration across the team.