The existing Oxfordshire Strategic Model (OSM) was developed in 2013. It was one of the first models to exploit Mobile network data (MND). Whilst this has been used to great effect over the last 4 years, the data within the model is now reaching the end of its useable life.The existing model been used to underpin successful bids for growth deal and large local major schemes, it is also a fundamental requirement to make informed decisions that boost economic productivity, deliver new infrastructure, mobility services and homes across the county. We now require an update.Since 2013 the state of the art in transport model has evolved significantly, underpinned by the explosion of Iot, big data and modelling capabilities. Historically the OSM has only been used to support strategic investment decisions. Technical advancements across the industry now open up the possibilities to evolve towards combining the strategic elements with real time operational scenarios.