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Award notice

The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their licence fee has funded and how they can access them to achieve maximum value from their licence fee. New digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfil our responsibilities, that we use paid for media channels to complement our owned media.The...

The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their licence fee has funded and how they can access them to achieve maximum value from their licence fee. New digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfil our responsibilities, that we use paid for media channels to complement our owned media.The BBC has therefore procured a media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strategic insights and analysis of the wider emerging media market. This is critical to ensure we deliver value for money to the UK public.The maximum contract duration is up to 4 years, with the annual contract value incorporating both the paid media budget and agency fees estimated at GBP 25 m p.a.

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Contract status:

Award notice - awarded

Contract value:

£100M

Contract can renew:

No

Contract type:

Services

Contract sector:

  • Advertising and marketing services
  • Advertising and marketing services

Contract locations:

  • East Midlands
  • East Of England
  • London
  • North East
  • North West
  • East Midlands
  • East Of England
  • London
  • North East
  • North West
  • South East
  • South West
  • West Midlands
  • Yorkshire And The Humber
  • See 4 more...

Contract has EU funding:

No


Contract notice published:

5 June 2020

Contract tender deadline:

-

Contract start:

-

Contract end:

-

Contract duration:

-


Contract value awarded:

£100M

Contract awarded:

1 June 2020

Supplier name City Region Country SME Award value
Havas Media Limited South East United Kingdom No £100M